Bell Canada
Industry: Telecommunications
Sidebar: Corporate Communications, Internal Communications/Human Relations
Video Type: Quarterly Updates, Motivational, video newsletter
The vice president of all the Bell corporate stores across Canada uses video to communicate, update, motivate, and inform all of her employees. This way it ensures everyone is on the same page and that they all are personally connected with the VP.
Objective/Challenge: With the drop of the economy, there was less time and less resources to communicate to all employees across Canada. There was also a need to keep engaging employees and clearly communicate the direction of the corporate stores effectively and efficiently.
Solution: The Grapevine was created and sent out each quarter in the form of a 5-7 min video to each and every corporate store employee.
Impact: All corporate store employees are invested in their jobs, they are all on the same track and understand the goals and objectives for each quarter. The VP is able to emotionally connect to each employee as they feel as though they know her.
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With the drop of the economy, there was less time and less resources to communicate to all employees across Canada. There was also a need to keep engaging employees and clearly communicate the direction of the corporate stores effectively and efficiently.