NABS (National Advertising Benevolence Society) Testimonial short video 1, 2, 3.
Industry: Not-For-Profit & Social Services
Sidebar: Charity Organizations and Associations
Video Type: Fundraising videos, Awareness builder, testimonial.
Professionals in the communication industry and related sectors needing help due to illness, injury, unemployment or economic difficulties can qualify for short-term financial assistance. This video series was used to show supporters where their money was going and how it was helping those in need.
Objective/Challenge: NABS is always looking for ways to raise awareness as well as funds. They wanted ways to letting people know that they are not alone, they wanted to reach more people in need, Share this information as much as possible and influence people, inspire action, and empathy, and raise funds.
Solution: Creating sharable videos that could tell the story better than a written testimonial to spread the word.
Impact: The videos currently sit on the NABS website and youtube where it raises awareness and emotional connection, creates empathy and inspires action and increases donations and volunteers.
The conversation about whether to include video in corporate communication is over. The results are in, and the answer is, video works. Whether video is being used as a sales tool, in the boardroom, or to deliver a new corporate objective to a company of thousands, the overall guidelines for producing engaging and cost effective videos are the same.
With the drop of the economy, there was less time and less resources to communicate to all employees across Canada. There was also a need to keep engaging employees and clearly communicate the direction of the corporate stores effectively and efficiently.