NABS (National Advertising Benevolence Society) Testimonial short video 1, 2, 3.
Industry: Not-For-Profit & Social Services
Sidebar: Charity Organizations and Associations
Video Type: Fundraising videos, Awareness builder, testimonial.
Professionals in the communication industry and related sectors needing help due to illness, injury, unemployment or economic difficulties can qualify for short-term financial assistance. This video series was used to show supporters where their money was going and how it was helping those in need.
Objective/Challenge: NABS is always looking for ways to raise awareness as well as funds. They wanted ways to letting people know that they are not alone, they wanted to reach more people in need, Share this information as much as possible and influence people, inspire action, and empathy, and raise funds.
Solution: Creating sharable videos that could tell the story better than a written testimonial to spread the word.
Impact: The videos currently sit on the NABS website and youtube where it raises awareness and emotional connection, creates empathy and inspires action and increases donations and volunteers.