Not For Profit
Video Marketing to Benefit Not For Profit Organizations
Attracting donors to your cause is a challenge when there are many organizations competing for funds for worthy causes. At in-video, we apply our skills in video marketing to help you gain and maintain loyal donors.
Promotional videos that tell a story and draw the viewer into seeing a new viewpoint, feeling compassion, empathy, and an emotional connection to your cause are the most memorable form of not-for-profit marketing communication. From fundraising events to the daily machine of social media, not for profit organizations can leverage video to build membership and support, raise awareness, provide education, share activities and successes, and achieve all of this across many geographic regions.
Most companies appreciate the value of search engine optimization, or SEO. Traditionally SEO has focused on page structure and link structure to increase ranking in search engines such as Google. However, video content can help your company rank higher – even appear on the first-page of a search. Video is 50 times more likely to appear on the first page of a Google search. A keyword may have millions of results on Google, but there may be only a few videos that match.
