Tips and Resources
Helping You Get the Most of Your Video Production
At in-video, we help you make decisions for your video production as well as help you to understand these decisions. We also help you maximize the results once your video is completed!
We invite you to explore the resources on our website to learn more about the video production process and how you can use your completed video effectively.
10 Reasons Why Video Works for Corporate Communication
 It is no longer astonishing that the average person will spend more than eight hours a day in front of a screen. Computers at work, TVs at home, smart phones, tablets, digital billboards, the list is long. Employees now expect that video will be a part of a company’s communication strategy, and for good reason. When executed properly, video saves time and money, it has the ability to inspire and motivate, and its success can be measured accurately. |
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10 Things You Need to Know About Making a Video
 The conversation about whether to include video in corporate communication is over. The results are in, and the answer is, video works. Whether video is being used as a sales tool, in the boardroom, or to deliver a new corporate objective to a company of thousands, the overall guidelines for producing engaging and cost effective videos are the same. |
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10 Ways to Incorporate Video into Your Internal Communication Strategy
 Good internal communication – whether to employees, management or volunteers – helps to create a corporate environment in which everyone knows and understands company goals and is focused on achieving the same objectives. Video helps to foster a healthy corporate culture. Videos communicate goals, achievements, and milestones in a visually impactful way and help employees feel empowered by offering them the tools and knowledge they need to make informed decisions. Here are some innovative ways to include video in your internal communication strategy.
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Hiring a Video Production Company
 Once you’ve decided to include video in your communications strategy, looking for the right video production company can feel labourious. Your search will go easier if you make sure you know what you want and what your goals are for the video. Once defined, there are a few things you can do to help you secure the right partner for the job.
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Video and SEO
 Most companies appreciate the value of search engine optimization, or SEO. Traditionally SEO has focused on page structure and link structure to increase ranking in search engines such as Google. However, video content can help your company rank higher – even appear on the first-page of a search. Video is 50 times more likely to appear on the first page of a Google search. A keyword may have millions of results on Google, but there may be only a few videos that match. |
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With the drop of the economy, there was less time and less resources to communicate to all employees across Canada. There was also a need to keep engaging employees and clearly communicate the direction of the corporate stores effectively and efficiently.